Sree Chandran — VP Operations & Acquisitions

Mumbai, India

VP · Operations & Acquisitions

Sree Chandran.

Creativefuel · Mumbai

I build systems that scale brands, acquire assets that compound, and run campaigns that move culture. 1000+ campaigns. 2B+ reach. India's largest meme and creator ecosystem.

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1000+

Campaigns

2B+

Total Reach

30+

IPs Acquired

350+

Team Size

01 / About

Precision, scale,
and operational excellence.

I'm Sree Chandran — VP of Operations & Acquisitions at Creativefuel, India's largest meme and creator ecosystem. With 350+ people and 150+ owned IPs generating 2B+ monthly reach, Creativefuel is India's most powerful distribution engine in digital media. I help run it, grow it, and acquire what makes it stronger.

Before this, I co-founded The Big Dumb Project — building it from zero to a $1M+ exit — and served as Business Head at WLDD, leading 600+ integrated campaigns for Amazon Prime Video, Jio, Budweiser, Myntra, and India's biggest OTT titles including Mirzapur, Family Man, and Paatal Lok.

Awarded Meme Marketing Professional of the Year 2023 and featured in Social Samosa's 30 Under 30, my career has been defined by moving beyond creative concepts into high-stakes execution.

"Scale is not an accident; it is the result of intentional architecture and strategic acquisition."

Meme Marketing Influencer Marketing OOH 360° Campaigns OTT Marketing IP Acquisitions Team Architecture Operations Distribution Strategy

02 / Expertise

Engineered for Outcomes.

Meme Ecosystems

Pioneering the institutionalisation of meme marketing in India. Translating cultural nuance into scalable brand equity. Recognised as the industry's top individual authority.

Influencer Infrastructure

Managing complex creator networks with a focus on attribution, reliability, and long-term performance assets. End-to-end across every tier and niche.

360° Orchestration

Full-funnel campaign management across social, digital, OOH, and PR — ensuring absolute consistency in brand voice across every touchpoint.

Strategic Acquisitions

Identifying and integrating high-value media IPs to expand distribution dominance and operational footprint. 30+ companies and IPs evaluated and closed.

OTT Marketing

High-impact distribution strategies for major streaming titles — Mirzapur, Family Man, Paatal Lok, Spider-Man ATSV — focusing on cultural saturation and viewer retention.

Ops Architecture

Building the systems and talent pipelines that allow for real-time engagement at national scale. HR frameworks, cross-vertical strategy, and operational excellence.

03 / Experience

Where I've built things.

Creativefuel

Mumbai · Current

VP, Operations & Acquisitions

Running the operational backbone of India's largest meme and creator ecosystem — 350+ people, 150+ owned IPs, 2B+ monthly reach. Leading team architecture, acquisition pipelines, and cross-vertical strategy. Driving Creativefuel's evolution into a full-stack creator economy company spanning influencer management, production, and media holdings.

OperationsAcquisitions Team ArchitectureCreator Economy

WLDD

Bengaluru

Business Head

Led a 30+ member team across meme marketing, influencer campaigns, OOH, media planning, and OTT strategy. 600+ projects delivered for India's most recognised brands and streaming titles. Built BD pipelines and full agency operations from scratch.

Meme MarketingInfluencer OOHOTTBD

The Big Dumb Project

Exited · $1M+

Co-Founder & Agency Lead

Built a digital creative agency from zero to $1M+ in revenue and a clean exit. Full ownership of client acquisition, team build, creative direction, and P&L. Early clients: CRED, Free Fire, Moj. A first-principles lesson in scaling from nothing.

StartupAgency Build P&LExit

04 / Impact

Campaigns that moved culture.

360° · OTT

Mirzapur & Family Man

Amazon Prime Video

Integrated campaigns — meme distribution, influencer seeding, OOH, and PR — for two of India's most culturally dominant OTT titles. Built social heat weeks before each release.

Meme · Influencer · OOH · PR

360° · OTT

Paatal Lok & Criminal Justice

Amazon Prime · Hotstar

Meme-first marketing for two dark crime dramas — making niche OTT titles feel unmissable to mass digital audiences well beyond their natural viewership.

Meme · Social · Influencer

360° · Live

IPL & Bigg Boss OTT

Jio

Real-time meme and creator campaigns built around India's two biggest live entertainment properties — episode by episode, match by match, moment by moment.

Meme · Creator · Real-time

360° · Film

Spider-Man: Across the Spider-Verse

Sony Pictures India

Pan-India integrated campaign — meme marketing, influencer activations, OOH in key cities, and social buzz for one of the most anticipated films of the decade.

Meme · OOH · Influencer

360° · Consumer

Brand Virality Campaigns

Budweiser · Myntra · CRED

Distribution-first integrated campaigns for marquee consumer brands — meme content, influencer amplification, OOH, and social strategy working as one.

Meme · Influencer · OOH

Acquisitions

30+ IP & Company Acquisitions

Creativefuel Portfolio

Identified, evaluated, and closed 30+ IP and company acquisitions — building Creativefuel's distribution and media portfolio for long-term strategic compounding.

150+ IPs · 350M+ combined reach

05 / Recognition

Awards & Milestones.

Social Samosa · 2023

Meme Marketing Professional of the Year

India's top individual award in meme marketing — recognising leadership in defining meme marketing as a serious, scalable, billion-impression discipline.

Social Samosa · 2023

30 Under 30

Listed among India's top 30 digital marketing professionals under 30 — one of the most competitive peer-recognition lists in the industry.

Mad Over Marketing

The Mommys Award

Recognised at one of India's most respected digital marketing award platforms for outstanding campaign work.

Career Milestone

$1M+ Agency Exit

Co-founded The Big Dumb Project and achieved a successful exit at over $1M in revenue — one of the cleaner early-stage exits in India's independent agency landscape.